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Customer Experience Management—A CX Framework & Roadmap
CRM

Customer Experience (CX) Discussion with Ray Wang

In this Customer Experience podcast discussion, Constellation Research Group CEO Ray Wang identifies the factors driving the business mandate for Customer Experience Management (CXM or CEM) along with the promises and pitfalls that are to be afforded or avoided, and a business framework to systemically deploy enabling technologies to support this complex customer management strategy.

Customer Experience with Ray Wang


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31 minutes, 35 seconds (31:35)

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