The Symbiotic Relationship of CXM and CRM

Customer Experience (CX) Meets CRM

CRM analyst and thought leader Denis Pombriant, Managing Director of Beagle Research, discusses the symbiotic relationship between Customer Experience Management (CXM) and Customer Relationship Management (CRM), and offers practical advice and industry illustrations for those business leaders planning to design and implement a CX program—including all important psychological factors such as the prevalence of buyers who make business decisions for emotional reasons.

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