CRM & Customer Experience Discussion

The Links Between Customer Experience Management (CXM) — & CRM Software

Customer Experience (CX) is capturing the limelight within the Customer Relationship Management (CRM) software industry. But is CXM the missing link in making CRM truly customer centric? In this Customer Experience video discussion, we examine how CRM software vendors are changing their applications and messaging, and how new CX strategy and underlying technology may alter the CRM software landscape.

Related Customer Experience Videos

Brent Leary shares how SMBs are taking advantage of CX strategy & technologies	Esteban Kolsky — describes the integral role of CX in strategic customer strategies

Related Customer Experience Podcasts

Lior Arussy shares the critical success factors when implementing a CX program	Ray Wang advises a framework to deploy CX and supporting CX technologies