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 CXM.tv Customer Experience Podcasts Vinay Iyer

SAP's View of Customer Experience
CRM

Customer Experience (CX) —Using Technology to Make CX Sustainable and Profitable

Vice President of SAP CRM Global Marketing, Vinay Iyer, discusses how Customer Experience Management (CXM or CX) is aiding and extending Customer Relationship Management—and delivers expert advice in how to advance CX beyond a conceptual customer strategy using application software technology and techniques in ways that make CX sustainable and profitable.

SAP CX


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33 minutes, 55 seconds (33:55)

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