CRM & Customer Experience (CX)

Customer Experience Management Discussion with Esteban Kolsky

Customer Experience Management (CEM, CXM or CX) is one facet of customer strategy, and along with Customer Relationship Management (CRM), social CRM and other customer-centric business strategies and technologies contributes to a holistic customer engagement continuum that delivers compelling benefits and competitive differentiation. In this discussion with CRM analyst Esteban Kolsky, he describes the CX business opportunity, the most common challenges to mitigate and the path to achievement.

Related Customer Experience Videos

Customer Experience (CX) — Opportunities, challenges & journey with Brian Vellmure	Customer Experience — The integral links among CX, CRM and social CRM

Related Customer Experience Podcasts

Lior Arussy shares the critical success factors when implementing a CX program	Ray Wang advises a framework to deploy CX and supporting CX technologies