Customer Experience (CX) — A Roadmap for CX Success
Customer Experience (CX) strategy and software technologies are being increasingly adopted by businesses of all sizes, however, the goals, approaches, frameworks, processes and benefits vary significantly. This video discussion with IDC lead analyst Michael Fauscette and Vantive Media CEO, Chuck Schaeffer, explores the business opportunity and benefits of Customer Experience, the intersection of CX and Customer Relationship Management (CRM), and shares several tips, tactics, techniques and advice to design and succeed in Customer Experience Management deployment.
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