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 Customer.tv Anthony Lye

Oracle CRM & Oracle CX — The Relationship and Differences

Oracle CRM & Oracle CX Discussion with Anthony Lye

Anthony Lye, Oracle SVP, describes the synergistic relationship and differences among Customer Relationship Management (CRM) and Customer Experience Management (CXM), and where each customer facing business software application best fits and contributes to a holistic customer strategy. He also shares how CX strategy with supporting application software offers a renewed outward-in customer focus, and puts customers at the center of the company universe. Anthony advises how Oracle technologies facilitate various customer touch points for an improved customer experience, suggests how social media and mobility fit into a CX strategy and offers recommendations for business leaders about to begin a Customer Experience journey.

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