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 CXM.tv Wipro's Roy Dube

Customer Experience Management (CXM) Consulting Advice

Customer Experience Discussion with Wipro's Roy Dube

Wipro Partner and North American Lead Roy Dube explains Customer Experience Management (CXM) within a business and software technology context. He also advises the top CX benefits, including the business imperatives to retain customers, increase customer loyalty and achieve greater employee engagement. We explore how best to deploy CX software technologies across customer touch points and communication channels and how to avoid or mitigate common risks. Finally, we examine whether Customer Experience Management supports its own application software market, or whether CX software technology fits within CRM software and other enterprise software solutions.

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